CAPE TOWN – The company aims to expand its operations to support the ambitions of local athletes.
Accelerate Sport, who are specialists in sport sponsorship, marketing and consultancy, announced on Tuesday that they have launched a full-service athlete management division. The company also announced their first two signings, WSL pro surfer, Bianca Buitendag, and Maties Parasport Sportsman of the Year in 2019, Kerwin Noemdo.
“The launch of our athlete management arm is a new chapter for Accelerate Sport. By leveraging our extensive network, experience and market knowledge, we want to elevate athletes’ careers on and off the field,” said Gary Grant, Managing Director of Accelerate Sport.
The short-term aim of the division will be to assist athletes on their path to the Olympics and Paralympic Games scheduled to be hosted in 2021, as well as working with athletes participating in niche sports. Accelerate’s work will include developing the athletes’commercial partnerships, PR, marketing, including their social media profiles.
“These athletes often struggle to generate the funds needed to take part in high-performance training and competitions. Our goal is to assist them in finding likeminded partners who can support them on their journey so they can focus on winning that gold medal”, Gary added.
Kerwin Noemdo’s track record includes participating in 3 World Para Athletics Championships. He currently holds the national shot put and discus records in all age groups (U/16, U/18, U/20 and Open Men) as well as the African Men’s record in the F46 category.
Bianca Buitendag is currently the highest ranked female surfer in South Africa and former world number four. She’s spent five years on the WSL World Championship Tour and has already qualified as South Africa’s female representative for the 2021 Olympic Games.
About Accelerate Sport
Accelerate Sport and Entertainment is a results-driven marketing agency that focuses on effectively serving the best interest of clients and sponsors. With a collective 70 years of experience in sport and entertainment, Accelerate delivers integrated strategic solutions specialising in sponsorship rights, consultancy, event management, media and public relations.
For further information, please contact:
Media & PR: Katleho Mashego – Accelerate Sport
+27 (0)63 224 0267