We develop and execute long term and sustainable strategies that produces an exciting events which enables the federation to grow commercially.
This is done through sponsorship sales, sponsorship liaison, contract delivery and commercial advise.
Together with the rights holder of the event, we undertake:
- Logistical planning.
- On the ground operations.
- Marketing of the event through above and below the line marketing channels.
- Event coordination.
We are constantly analysing the market to improve events as well as proposing new events based on sponsor and federation needs.
We ensure these events have long term viability and commercial sustainability.
We ensure these events encompass all aspects of competition, market attractiveness and reach, content, digital framework and CSI initiatives.
Sponsorship & Media Rights Sales
We actively engage with the corporate market to tailor proposals that meet their KPIs and exceed their ROI expectations.
Our services to our clients includes:
- Developing go to market strategy,
- Management of sponsorship rights,
- Activations and leveraging,
- Content creation,
- Sponsorship evaluation,
- Sponsorship management.
City Surf Series
The City Surf Series is a partnership driven by Accelerate Sport and brings together World Surf League (WSL) and Surfing South Africa (SSA), providing competitive WSL Qualifying Series events for local South African surfers without the expense of travelling overseas. The annual series comprises of 5 distinctive events with quality surfing from men, women as well as junior athletes featuring over 100 surfers at each tournament.
COSAFA is the Council of Southern Africa Football Associations responsible for the development of football in the Southern African region. The federation annually hosts 6 competitions across Men’s, Women’s and Youth football. COSAFA consists of 14 member nations all from the Southern African region, with all member nations invited to compete in the annual tournaments and are not subject to a qualifying process.
Netball South Africa
Netball South Africa is the peak governing body for the sport of netball in South Africa, which is responsible for overseeing the practice of the sport across the country. Additionally, NSA is the managing body for the National Netball Team – the Spar Proteas.
Sunshine Senior Tour
The Sunshine Senior Tour (SST) is responsible for creating tournaments across South Africa and Africa for senior professional golfers aged 50 years and over. The Sunshine Senior Tour has the ability to attract high profile business people, networking opportunities as well as media exposure, making this partnership the ideal B2B platform.
Squash South Africa is recognised as the South African national governing body of the sport of squash by SASCOC. Squash SA together with 138 other countries, is affiliated to the World Squash Federation and abides by the WSF Rules of Squash for both singles and doubles.
Tsogo Sun Hotels
Tsogo Sun has a portfolio of more than 100 hotels in South Africa, Africa, the Seychelles and the Middle East. Accelerate is responsible for managing their sport sponsorship rights, creating new opportunities through sport and generating business through partnerships with with teams and federations.