Our Services


Federation Consultancy

We develop and execute long term and sustainable strategies that produces an exciting events which enables the federation to grow commercially.

This is done through sponsorship sales, sponsorship liaison, contract delivery and commercial advise.


Event Management

Together with the rights holder of the event, we undertake:

Logistical planning.
On the ground operations.
Marketing of the event through above and below the line marketing channels.
Event coordination.


Event Creation & Ideation

Creating events based on market interest and commercial revenue opportunities.

We ensure these events have long term viability and encompass all aspects of competition, market attractiveness and reach, content, digital framework and CSI initiatives.


Partnership Rights Sales

We actively engage with the corporate market to tailor proposals that meet their KPIs and exceed their ROI expectations.


Sponsorship Consultancy

Our services to our clients includes:

  • Developing go to market strategy,
  • Management of sponsorship rights,
  • Activations and leveraging,
  • Content creation,
  • Sponsorship evaluation,
  • Sponsorship management.


City Surf Series

The City Surf Series is a partnership driven by Accelerate Sport and brings together World Surf League (WSL) and Surfing South Africa (SSA), providing competitive WSL Qualifying Series events for local South African surfers without the expense of travelling overseas. The annual series comprises of 5 distinctive events with quality surfing from men, women as well as junior athletes featuring over 100 surfers at each tournament.


Netball South Africa

Netball South Africa is the peak governing body for the sport of netball in South Africa, which is responsible for overseeing the practice of the sport across the country. Additionally, NSA is the managing body for the National Netball Team – the Spar Proteas.


Sunshine Senior Tour

The Sunshine Senior Tour (SST) is responsible for creating tournaments across South Africa and Africa for senior professional golfers aged 50 years and over. The Sunshine Senior Tour has the ability to attract high profile business people, networking opportunities as well as media exposure, making this partnership the ideal B2B platform.


Squash South Africa

Squash South Africa is recognised as the South African national governing body of the sport of squash by SASCOC. Squash SA together with 138 other countries, is affiliated to the World Squash Federation and abides by the WSF Rules of Squash for both singles and doubles.


Ultra Triathlon

The Ultra Triathlon is a long distance triathlon with swimming, cycling and running events taking place at exclusive locations nationally.


The events are available in Joburg, Cape Town, Durban and Sun City giving you one of the most scenic events in Africa. 


Southern Sun

Southern Sun has a portfolio of more than 100 hotels in South Africa, Africa, the Seychelles and the Middle East. Accelerate is responsible for managing their sport sponsorship rights, creating new opportunities through sport and generating business through partnerships with teams and federations.


Bula Sekele - Distell

A dance competition,  to select the best dancers from each of the three provinces, Cape Town, Durban and Johannesburg. These dancers would compete at their regional events and the best 5 dancers from each region would go on to compete at the final.

Accelerate was in charge of the below-the-line elements as well as the event management.