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SQUASH RETURNS WITH REVAMPED TOURNAMENTS

Professional squash is back and set to resume this October with a revamped Growthpoint SA Nationals and Growthpoint Interprovincial.

The revamped Growthpoint SA Nationals will provide more squash players with the chance to compete in the tournament than ever before. The tournament will feature eight regional qualifier events across 8 provinces, with the winners qualifying for the main event. A minimum of 256 Men and 128 Women are expected to compete in the regionals.

The main event will be held in an all-glass squash court in Brooklyn Mall in Pretoria from 15 to 17 October 2020. Fourteen matches, from the quarter-finals to the finals, will be played across the men’s and women’s divisions. The winners will be crowned SA’s best squash players. All matches will be streamed live on the Squash South Africa Facebook and YouTube pages.

“Following the COVID-19 outbreak, we have had to reassess and adjust how we can best cater for our athletes. We are delighted to announce this new structure for the Growthpoint SA Nationals and we believe this model provides more opportunities to more athletes than ever before. We are extremely grateful to Growthpoint for their full support in this new format, as well as Tsogo Sun and Dunlop who have continued to support us,” said Squash South Africa Acting President, Jennifer Sawyer.

The Growthpoint Interprovincial has also undergone changes to prevent large gatherings of teams due to COVID-19 precautions. For the first time ever, different divisions will be played across the country, with Pretoria, Johannesburg, and Pietermaritzburg set to play hosts.

“We know our members have been anxious about whether the Growthpoint Interprovincial would go ahead this year. We believe this is the best possible compromise to ensure the tournament can go ahead in a safe and responsible manner. The heart and soul of the Interprovincial is in the coming together of people to play and bond, and we will aim to return the format back to normal in 2021,” added Ms Sawyer.

The tournaments will all be played according to the COVID-19 Risk Mitigation Strategy submitted by Squash South Africa and approved by the Department of Sport, Arts and Culture. The federation has worked closely with government to ensure the full compliance necessary to proceed.

Only the participating squash players, event staff and broadcast team will be allowed on-site in Brooklyn Mall. All participants will be screened prior to the start of each day. Security will ensure no gathering of crowds and safe social distancing. No spectators will be allowed at the tournaments as well as no hospitality.

“Our focus is to ensure that our athletes can compete in a safe and responsible manner. We will work to ensure that no athletes or staff will be compromised in any way,” said Ms Sawyer.

Tournament Schedule
• 1 – 4 October 2020: East London Pre Qualifier

• 8 – 11 October 2020: Regional Qualifiers
o North West, Northerns, Joburg, Western Province, Free State, Eastern Province, Border,Midlands, KwaZulu Natal.

• 15 – 17 October 2020: Growthpoint SA Nationals (Main Event)
o Brooklyn Mall, Pretoria

• 19 – 23 October 2020: Growthpoint Interprovincial
o Pretoria, Johannesburg, and Pietermaritzburg

About Accelerate Sport

Accelerate Sport and Entertainment is a results-driven marketing agency that focuses on effectively serving the best interest of clients and sponsors. With a collective 70 years of experience in sport and entertainment, Accelerate delivers integrated strategic solutions specialising in sponsorship rights, consultancy, event management, media and public relations.

About Squash South Africa

Squash South Africa is recognised as the South African national governing body of the sport of squash by SASCOC. Together with 138 other countries, Squash South Africa is affiliated to the World Squash Federation and abides by the WSF Rules of Squash for both singles and doubles.

For further information, please contact:

Squash SA: Liz Addison
+27 (0) 11 442 8056
liz@squashsa.co.za
www.squashsa.co.za

Media & PR: Katleho Mashego – Accelerate Sport
+27 (0) 63 224 0268
katleho@acceleratesport.com
www.acceleratesport.com

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ACCELERATE SPORT TEAM UP WITH LIVING HOPE TO GIVE BACK TO THE COMMUNITY

CAPE TOWN – In response to the global COVID-19 crisis, Accelerate Sport has joined forces with Living Hope, to feed the community during these challenging times.

Gary Grant, Managing Director of Accelerate Sport said,” As a result of the outbreak, many of our communities are struggling to feed their families. As we work tirelessly to help our impacted business and our clients overcome their own business challenges, it is equally important to reach out and help those in need”. He went on to say, “We are always looking for ways to connect with our communities and present a united front of hope, compassion and generosity”.

Living Hope, a non-profit organisation based in Cape Town, is actively devoted to combat poverty, hunger and illnesses throughout the Mother City, in conjunction with various Community Action Network groups. To help Living Hope organisation curb the issue of hunger, Accelerate Sport has volunteeredto provide much needed transportation needs, in helping meet the programme’s objectives.

On Friday mornings, Accelerate uses its vehicles that are sponsored VW Commercial Vehicles, to transport over 750kg of fresh vegetables from Observatory Brewery to the Living Hope premise. The vegetables get cleaned and chopped from Living Hope’s kitchen facilities and thereafter, get distributed on Monday mornings to a local brewery in Cape Town, Long Beach Brewery, which uses its vats to make nutritious soup for communities.

Accelerate Sport appeals to the public to get involved and donate to Living Hope in whatever way they can. To learn more about Living Hope’ commitment to the community and how you can donate, please visit www.livinghope.co.za

About Accelerate Sport

Accelerate Sport and Entertainment is a results-driven marketing agency that focuses on effectively serving the best interest of clients and sponsors. With a collective 70 years of experience in sport and entertainment, Accelerate delivers integrated strategic solutions specialising in sponsorship rights, consultancy, event management, media and public relations.

About Living Hope

Living Hope is a Christian non-profit organisation whose vision is to reach people for Christ, bringing hope and breaking the despair of poverty and disease. Living Hope undertakes community development through educational, social, income generation, and health related programmes; and plays a vital role in the prevention, care and treatment of people infected and affected by HIV/AIDS and other chronic illnesses.

For further information, please contact:

Media & PR: Katleho Mashego – Accelerate Sport
+27 (0)63 224 0267
katleho@acceleratesport.com
www.acceleratesport.com

KERWIN NOEMDO - SHOT PUT ATHLETE

ACCELERATE SPORT LAUNCHES ATHLETE MANAGEMENT DIVISION

CAPE TOWN – The company aims to expand its operations to support the ambitions of local athletes.

Accelerate Sport, who are specialists in sport sponsorship, marketing and consultancy, announced on Tuesday that they have launched a full-service athlete management division. The company also announced their first two signings, WSL pro surfer, Bianca Buitendag, and Maties Parasport Sportsman of the Year in 2019, Kerwin Noemdo.

“The launch of our athlete management arm is a new chapter for Accelerate Sport. By leveraging our extensive network, experience and market knowledge, we want to elevate athletes’ careers on and off the field,” said Gary Grant, Managing Director of Accelerate Sport.

The short-term aim of the division will be to assist athletes on their path to the Olympics and Paralympic Games scheduled to be hosted in 2021, as well as working with athletes participating in niche sports. Accelerate’s work will include developing the athletes’commercial partnerships, PR, marketing, including their social media profiles.

“These athletes often struggle to generate the funds needed to take part in high-performance training and competitions. Our goal is to assist them in finding likeminded partners who can support them on their journey so they can focus on winning that gold medal”, Gary added.

Kerwin Noemdo’s track record includes participating in 3 World Para Athletics Championships. He currently holds the national shot put and discus records in all age groups (U/16, U/18, U/20 and Open Men) as well as the African Men’s record in the F46 category.

Bianca Buitendag is currently the highest ranked female surfer in South Africa and former world number four. She’s spent five years on the WSL World Championship Tour and has already qualified as South Africa’s female representative for the 2021 Olympic Games.

About Accelerate Sport

Accelerate Sport and Entertainment is a results-driven marketing agency that focuses on effectively serving the best interest of clients and sponsors. With a collective 70 years of experience in sport and entertainment, Accelerate delivers integrated strategic solutions specialising in sponsorship rights, consultancy, event management, media and public relations.

For further information, please contact:

Media & PR: Katleho Mashego – Accelerate Sport
+27 (0)63 224 0267
katleho@acceleratesport.com
www.acceleratesport.com

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CITY SURF SERIES TO MAKE A RETURN IN 2021

CAPE TOWN – The City Surf Series, a fully private owned surfing property by Accelerate Sport, will be making its much anticipated return to the South African shores in 2021.

The Series is the biggest, annual series of its kind amongst professional surfing events in the world and was poised to kick start on the 11th of April 2020. Unfortunately, due to the global disruption caused by the COVID-19 pandemic and with the health and safety of all involved being top priority, it was decided that the best route would be to cancel the 2020 edition.

Accelerate Sport has been working in close co-operation with Surfing South Africa (SSA), World Surf League (WSL) and its respective partners to establish new dates to stage the tournament in 2021.

Gary Grant, MD of Accelerate Sport believes it was a responsible move to reschedule the series to next year, “We had previously hoped to delay the City Surf Series to later this year in anticipation that COVID-19 concerns might lessen. However, following continuous monitoring of health advisories and recent statements by WSL, Surfing SA and the government, it is safer for everyone concerned to move the series to 2021”.

Gary further added, “We are working on some exciting new ideas and additions for 2021 and we look forward to bringing together the surfing community in a healthy, safe and entertaining environment when the event returns next year. We would like to thank all our valuable partners who are supportive of the decision to move the series to 2021. Most importantly, our thoughts and sympathies are with all the families who have lost loved ones due to this pandemic”.

2021 provisional dates and venues:

• 3 – 5 April: Royal St. Andrews Hotel Port Alfred Classic

• 9 – 11 April: Nelson Mandela Bay Pro

• 16 – 18 April: George Vic Bay Classic

• 22 – 26 April: Cape Town Pro

• 12 – 16 June: VW SA Open of Surfing

In addition, plans are underway to secure events in Durban, Lambert’s Bay, the KZN South Coast and Mossel Bay – further details to follow.

Commenting on the legacy of the series in the world of surfing, Francisco Spinola, WSL Regional Director (Europe – Middle East and Africa) for EMEA said, “The City Surf Series has helped not only South Africa but the rest of the world to show how to run very successful series of smaller QS events back to back with great success. It has been the foundation of the resurgence of surfers from South Africa”. He concluded, “The international wins by David Van Zyl in Hawaii, Jordy Maree in Indonesia and Shane Sykes who came in 5th place in Morocco, has shown that a healthy domestic tour like the City Surf Series will go a long way to grow the level of surfing in the region”.

Robin de Kock, GM of Surfing South Africa said, “Surfing South Africa is disappointed that the City Series will not be taking place this year. The health and safety of the surfers, officials and spectators at Surfing South Africa sanctioned events is paramount and clearly the right decision has been taken. We look forward to working with all of our partners on the City Surf Series when it gets underway in early April next year”.

Accelerate Sport will continue to monitor the situation, with the priority being placed on the health and safety of athletes, officials, fans and the community at large.

To learn more, please visit www.citysurfseries.co.za

About City Surf Series

The City Surf Series is an Accelerate Sport owned and managed surfing property. Accelerate Sport has collaborated with Surfing South Africa (SSA) and the World Surf League (WSL) in order to create and facilitate a competitive platform for WSL Qualifying Series events to the benefit for local South African surfers.

About Accelerate Sport

Accelerate Sport and Entertainment is a results-driven marketing agency that focuses on effectively serving the best interest of clients and sponsors. With a collective 70 years of experience in sport and entertainment, Accelerate delivers integrated strategic solutions specialising in sponsorship rights, consultancy, event management, media and public relations.


About the World Surf League (WSL)

The World Surf League (WSL), established in 1976, is the enablement platform for surfing and surfers worldwide. The WSL is dedicated to changing the world through the inspirational power of surfing by creating authentic events, experiences, and storytelling to inspire a growing, global community to live with purpose, originality and stoke.

About Surfing South Africa (SSA)


Surfing South Africa is the governing body for the sport in South Africa and is a member of the South African Sports Confederation and Olympic Committee (SASCOC), the African Surfing Confederation (ASC) and the International Surfing Association (ISA).


For further information, please contact:

Media & PR: Katleho Mashego – Accelerate Sport
+27 (0)63 224 0267
katleho@acceleratesport.com
www.acceleratesport.com

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ACCELERATE SPORT LAUNCHES NEW WEBSITE

CAPE TOWN – Accelerate Sport today is inviting visitors to explore its updated website. The new website has been designed to offer the ultimate user-friendly experience with improved functionality and a brand new look.

“We are excited about our new website launch and the robust information it provides for clients, investors, partners and media, offering comprehensive understanding of our products and services”, said Daniel Quinta, CEO of Accelerate Sport. “This website redesign effectively ties together all of our properties into one platform and allows our visitors to have a very informative experience as we continue to grow our market presence”, he added.

Accelerate Sport’s new website will be updated on a regular basis with news of event announcements, essential client information, CSI programs, milestones and case studies. Visitors are encouraged to explore the website and sign up for Accelerate’s newsletters at www.acceleratesport.com

About Accelerate Sport and Entertainment

Accelerate Sport and Entertainment is a results-driven marketing agency that focuses on effectively serving the best interest of clients and sponsors. Founded in 2004, Accelerate delivers integrated strategic solutions specializing in sponsorship rights, consultancy, event management, media and public relations. The agency is a combination of experience in the fields of marketing, operations, strategy planning and the dynamics of sports federations.

For further information, please contact:
Media & PR: Katleho Mashego – Accelerate Sport
+27 (0)63 224 0267
katleho@acceleratesport.com
www.acceleratesport.com

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City Surf Series Postponed Due To Covid-19

Accelerate Sport today announced that the City Surf Series has been postponed due to the President Cyril Ramaphosa’s declaration of a National Disaster due to the Covid-19 outbreak in South Africa.

The decision to postpone the tournament is to comply with the recommendation by SASCOC to postpone competitions of 100 people. With that in mind, the decision to postpone was made in order to protect the local and international surfers, the event staff, their families as well as the surfing fans and the general public.

The 2020 City Surf Series was scheduled to start on the 11th of April. However, given the unfortunate circumstances, Accelerate Sport, World Surf League (WSL) and Surfing South Africa (SSA) have reached an agreement to suspend the tournament until it is safe to do so.

Daniel Quinta, CEO of Accelerate Sport said in a statement, “Considering the increasing risks of spreading Coronavirus, we have no choice but to suspend the City Surf Series until further notice. This pandemic poses a huge threat to the well-being of everyone involved, and their health is our top priority. We wish all those affected a speedy recovery”.

Accelerate Sport hope that the Series will be able to return in the latter half of 2020, with a summer series now on the cards. The situation will be monitored on a weekly basis, with a decision on dates to be made in the near future.

About City Surf Series
The City Surf Series is a collaboration between Surfing South Africa (SSA), the World Surf League (WSL) and Accelerate Sport which aims to provide competitive WSL Qualifying Series events for local South African surfers.

About the WSL
The World Surf League (WSL), established in 1976, is the enablement platform for surfing and surfers worldwide. The WSL is dedicated to changing the world through the inspirational power of surfing by creating authentic events, experiences, and storytelling to inspire a growing, global community to live with purpose, originality, and stoke.

The WSL is a global organization, headquartered in Santa Monica and with regional offices in North America, Latin America, Asia Pacific, and EMEA. The WSL possesses a deep appreciation for the sport’s rich heritage while promoting progression, innovation, and performance at the highest levels.
The WSL is comprised of Tours & Events, celebrating the world’s best surfers across all disciplines and annually running more than 180 global contests and crowning the undisputed World Champions across all divisions; WSL WaveCo, where innovation meets experience; and WSL Studios, which offers best in class storytelling across competition, lifestyle, and conservation.

About Surfing South Africa (SSA)
Surfing South Africa is the governing body for the sport in South Africa and is a member of the South African Sports Confederation and Olympic Committee (SASCOC), the African Surfing Confederation (ASC) and the International Surfing Association (ISA).


For further information, please contact:
Media & PR: Katleho Mashego – Accelerate Sport
+27 (0)63 224 0268
katleho@acceleratesport.com
www.acceleratesport.com

Daniel Quinta - CEO - Accelerate Sport

Daniel Quinta Appointed CEO of Accelerate Sport

As part of its strategy to strengthen its client services, operations and to drive growth, Accelerate Sport has today announced the appointment of Daniel Quinta as the new CEO, effective 1 February 2020. He succeeds Edward Gregory, who has recently moved to the UK where he has joined global e-sports powerhouse, Fnatic.


Commenting on his new role, Daniel said, “I’m honoured and grateful to have been given the opportunity to lead this exceptional organisation of young, creative and talented professionals. We continuously strive to provide sponsors and clients with the platform to create a meaningful impact in the sports market. We believe that true value lies beyond just cricket, rugby and soccer, that is why we work with federations that are not restricted by traditional norms. Our passion is to empower women’s sport, and I look forward to helping them reach the heights they deserve”.


Born in Rustenburg where he attended school at Fields College, Daniel later went on to earn a BCom Honours degree in Recreation and Sport Management from the University of Pretoria. He joined Accelerate in August 2015 as a Sales and Marketing Executive, and then later moved on to Head of Marketing. With his impressive track record of strong leadership and industry knowledge, Daniel has been responsible for a great portion of Accelerate’s success over the years. In essence, Daniel will now be responsible for growing the business and expanding the model beyond the current scope. He will also continue to play a key role in developing dynamic content for federations and create new opportunities and value for sponsors.


“Daniel is a perfect fit for the role to lead our brand into the future, given his wonderful personal growth, strong command of our business and proven ability to drive results in the sport market”, said Gary Grant, Managing Director of Accelerate. He further added, “We are on a positive growth course and well positioned to continue building on our strong momentum. I’m pleased that Daniel will lead our organisation to ensure a seamless transition of growth and market leadership, he thoroughly deserves it”

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City Surf Series Welcomes Thirsti

The City Surf Series heads back to Cape Town for the first time since 2018 in a refreshed event that will see it become the first ever multiple venue surfing tournament on the World Surf League.

In a welcome boost to the City Surf Series and the City of Cape Town, Accelerate Sport have today announced Thirsti Water as the new title sponsor of Cape Town Pro. This will mark the return of the series to the city where it all began back in 2016. As part of the partnership, Thirsti will become the official water across all City Surf Series for 2020.

The City Surf Series is a series of surfing events by Accelerate Sport in collaboration with Surfing South Africa (SSA) and the World Surf League (WSL) which aims to provide competitive WSL Qualifying Series events for local South African surfers. This provides them with the opportunity to compete in, earn valuable WSL QS ranking points, all while earning prize money without the hassle and expensive of having to travel overseas. The Series also attracts a large contingency of International surfers seeking the same objectives but enjoying South Africa’s rich surf destinations and enjoyable currency.

Commenting on the significance of this partnership, Bronwen Blunden, Sponsorship Manager of Thirsti Water said, “The City Surf Series is a perfect partner for Thirsti considering our shared vision to develop local surf talent and steering them to the world stage”. We look forward to welcoming some of the best up and coming talent to our shores and providing the platform for our locals to compete against them. She added, “Cape Town is a strategic opportunity for us and the event will put us on the path of making a contribution to the local communities”.

The Thirsti Cape Town Pro will also become the only mobile event on the WSL calendar, which will see the event change venue across Cape Town over a 5-day waiting period. This unique event will result in the best surfing conditions being selected across each different venue on 3 selected days, in providing the best stage for surfers to compete in. The event may also be become the first ever to be held across two oceans should the conditions cater for it.

“We are pleased to welcome Thirsti Water to our growing family of key sponsors and partners. They already have a strong brand presence in the market with a high-profile of brand associations, and we are looking forward to sharing successes with them”, said Gary Grant, Managing Director of Accelerate Sport. “Our partnership will provide additional exposure and awareness for the sport and deliver broader audience reach.”

About City Surf Series
The City Surf Series is a collaboration between Surfing South Africa (SSA), the World Surf League (WSL) and Accelerate Sport which aims to provide competitive WSL Qualifying Series events for local South African surfers.

Squash

Growthpoint SA Open Heads To Cape Town

The Growthpoint SA Open is South Africa’s showcase squash tournament after being relaunched in 2017 having lied dormant for 15 years.

The Professional Squash Association (PSA) sanctioned tournament sees South Africa’s top athletes take on some of the best squash players from across the world from the likes of Egypt, England, France, Australia, New Zealand, Portugal and Nigeria.

The 2019 event will head to Cape Town in a spectacular all-glass squash court in the middle of the V&A Waterfront from the 5th to the 10th of August. 24 men and 24 women will all compete for the spoils in the PSA Challenger Tour events. The winners will automatically earn a place into the PSA World Championships which will be hosted in Egypt and Qatar for the women and men respectively, the most prestigious event on the world tour.

President of Squash South Africa, Steve Doeg, notes the announcement is a major coup for Squash SA and highlights the impact that commercial partners such as Growthpoint have on the game. “Having this event as a PSA World Championships Qualifier gives it a major boost that will no doubt increase the calibre of entries as players look to secure their spots in the World Champs. This is an incredible opportunity for all our local squash players and would not have been possible without the Growthpoint’s continued support of Squash in this country,” adds Steve.

The Growthpoint SA Open will be the crowning glory of a trio of major events in South Africa over the coming months. The Growthpoint Nationals will kick off the season in Brooklyn Mall in June in the all-glass court, followed by the world’s largest squash provincial tournament, the Growthpoint Interprovincial, in July taking place across Durban. The Growthpoint SA Open will then head to Cape Town for the where the world of squash will have all eyes on the V&A Waterfront.

Nadine Kuzmanich, Head of Marketing and Communication of title sponsor Growthpoint Properties, is thrilled with the added importance of the competition. “The relaunch of this competition coincided with Growthpoint’s first year sponsoring Squash SA, and we are thrilled that the Growthpoint SA Open has so quickly become a world-class even on the international stage. Kudos to Squash SA for this remarkable achievement, made in just two short years. The great international exposure it creates for South Africa, local squash talent and the Growthpoint brand only reinforces our decision to extend our sponsorship of the growing sport of Squash in South Africa,” says Kuzmanich

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