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SURFING SOUTH AFRICA ANNOUNCES MULTI-YEAR CONTRACT EXTENSION WITH ACCELERATE SPORT

Surfing South Africa, the officially governing body for surfriding in South Africa, has renewed its long-term partnership with Accelerate Sport on a 4-year contract. The renewed agreement is a testament to the collaborative partnership the two organisations have had in the past and will continue going forward.

“The renewal of this contract is a significant vote of confidence in Accelerate Sport’s services and effectiveness over the years”, stated Robin de Kock, General Manager of Surfing South Africa. “Accelerate Sport has been a valued partner whose industry knowledge and experience has helped us evolve to stay on the forefront of the surfing industry in South Africa to date”.

Accelerate Sport has worked with and supported Surfing South Africa as the exclusive commercial and marketing agency since December 2016. The Cape Town-based marketing agency will continue to be responsible for the marketing strategies and activities to exploit Surfing South Africa’s commercial products. By extending this partnership, the agency will continue providing leading marketing capabilities and differentiated solutions to drive Surfing South Africa’s continued growth and success within South Africa.

Julia Camargo, Royal St Andrews Surf Classic 2019 – photo taken by Ian Thurtell

Daniel Quinta, CEO of Accelerate Sport, said in a statement, “We’ve had a great working relationship over the years with Surfing South Africa and we are very much looking forward to building on that relationship.” He added, “We believe by continuing and expanding on our existing relationship, we will only see more growth and success for surfing, despite the trials and tribulations we are all experiencing given the COVID-19 outbreak”.

Following the adjusted regulations by the Presidency, Accelerate Sport and Surfing South Africa will make the necessary announcements in light of the upcoming surfing activities for 2021.

For further information and updates, please contact surfingsouthafrica@gmail.com

About Surfing South Africa (SSA)

Surfing South Africa is the governing body for the sport in South Africa and is a member of the South African Sports Confederation and Olympic Committee (SASCOC), the African Surfing Confederation (ASC) and the International Surfing Association (ISA).

About Accelerate Sport

Accelerate Sport and Entertainment is a results-driven marketing agency that focuses on effectively serving the best interest of clients and sponsors. With a collective 70 years of experience in sport and entertainment, Accelerate delivers integrated strategic solutions specialising in sponsorship rights, consultancy, event management, media and public relations.

For further information, please contact:

Media & PR: Katleho Mashego – Accelerate Sport
+27 (0) 63 224 0267
katleho@acceleratesport.com
www.acceleratesport.com

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